Learfield InterAction

We work with our clients to help them enhance their marketing, PR and communications using new media tools.  Here are a few examples:

It's hard to explain to someone just what's so fun about an event like a state fair.  Regular websites are like brochures -- they might include some slick copy and nice photos -- but they don't convey the experience.  So for the Missouri State Fair, we put Laura in the middle of the corn dogs and cows with a camera and a microphone, and let her tell stories.  The Fair Fan Blog is the result, and it's really cool.

Missouri KidsFirst is an organization doing good work against child abuse in Missouri. They wanted to make their site a top resource on child abuse issues in Missouri, so we helped them set up a blog-style site, and showed them how to take advantage of social media to share their expertise. They're so happy with their experience that they asked us to work with some of their regional affiliates to show them how to do the same thing.

The Missouri Division of Alcohol and Drug Abuse wanted to talk to children about drugs, alcohol and tobacco. So rather than lecture them, we created KidsCast Radio. It's a 5-minute program with the tagline, "Radio news for kids...by kids."  We worked with the division to communicate with administrators and teachers, telling them about the show and encouraging kids to participate.

 

The Iowa State Education Association wanted to encourage its members to become involved in the political process before the 2006 elections. We produced a podcast called ISEA In Focus to discuss political issues and their effects on the lives of teachers.