If you want to improve the way you communicate with your customers online, you can’t ignore mobile platforms.  A new study from the Pew Internet and American Life project says people who use their mobile devices to access the Web are far more connected in general.  That means if you want to use Web tools to talk to people, you need to make it easy for them to get that information on the go.

How?  A platform like Twitter is the perfect tool for this. It allows short messages and links to more in-depth articles that people expect from your organization.  Using Facebook to reach a core group of followers can also work effectively online, thanks to Facebook’s integration with many mobile phones–especially the iPhone.

The important lesson is that you can’t ignore mobile if you want to reach the most influential of your followers online. Capitalizing on their mobility will help them spread get the information they want from you, and enable them to spread it to others more efficiently.