Marketers are spending more than ever on custom content like the stuff we’re producing at Learfield InterAction.

The annual study showed that spending on branded content totaled $1.8 million per company, with 51 percent of that total being spent on print publications, 27 percent on Internet media and 22 percent on categories such as video or audio, which were measured for the first time this year. 2009 spending was double that of 2008 and the highest amount since the CPC began conducting the survey in 2003.

Businesses are realizing they need to supplement their traditional marketing with content of their own, and we’re in a perfect spot to help them integrate every part of the package.