MO Healthy Smiles
The Missouri Health Department wanted to get more children involved in its statewide fluoride application program. But the program had to cover all of Missouri with a limited staff, a limited budget, and a single, small Web page within the department’s overall site.
We created an online home for the program called MO Healthy Smiles. The new site features engaging stories about the children who’ve benefited from the program. It includes online training videos that have reduced the time and travel commitment of signing up new volunteers. And it has helped grow the program from 8,000 to 32,000 participants in less than two years.